RUBENA successful in Germany

RUBENA introduced the novelties from the bicycle tires and tubes production programme at trade fares EUROBIKE (Friedrichshafen) and IFMA (Kolín nad Rýnem) in Germany.

Innovations in MTB and CROSS categories V76 CHARYBDIS and V75 SCYLLA tires together with new technological procedures of the tire production enjoyed the greatest interest of both professional and non-professional public. Visitors were also captured by the new conception of presenting products in a unified booth of 100 m2 area, using an up-to-date all-aluminium SIMA construction allowing new seating and presenting of bicycle tires on special all-aluminium supports, simultaneously providing the space to realize billboard banner prints with the innovations of RUBENA tyres.