Rubena Main Partner of the World Cup
Races in terms of the Mountain Bike World Cup which were held at the end of May in Nové Městě na Moravě, were accompanied by a boisterous backdrop of spectators. Rubena was of course present at this top-level event and prepared a complete presentation of products for visitors as well as a launch ceremony for the new website.
At the event location, Rubena prepared presentation of products on 350 m2 of exhibition space in the Bike Vysočina expo zone. The product part of the exhibition offered a wide range of Rubena goods from BMX tyres and MTB & CROSS, ROAD, EXTREME, CITY & TOUR – TREK right through to WINTER TYRES, special tyres with spikes designed for riding on snow.
Official launch of the new website, which contains a detailed description of products and also an e-shop for end customers, was an important point in the programme at the new Rubena presentation trailer.
In terms of the competition, visitors were in particular attracted to the demanding rocky sections Rubena Choice and Rock’n’Roll. Although the seemingly unattractive flat sections of the course were also filled with mountain bike fans. 19,500 spectators came to the Vysočina Arena on the last day of the competition.
