GREATEST CYLCING FESTIVAL WITH RUBENA
From 6th to 10th October, the French seaside resort of FREJUS held the 27th year of the cycling festival, ROC D’AZUR. The wide range of cycling equipment was accompanied all the while by adrenalin competitions (XC, BMX, cycle-trial, slope-style, U RAMP, freestyle). The advertising face of RUBENA, Jana Horáková, took part in the competitions only narrowly missing the opportunity to take part in the final, having competed against the absolute elite of world talent.
The huge popularity of Cross Country in France was demonstrated by the 17,680 participating competitors of all age-groups in a total of 21 separate races, peaking in the ELITE MEN final with the crème de la crème of world TOP XC riders (Hermida, Lakata, Vogel).
RUBENA presented on its stand traditionally situated by the SUPERCROSS circuit the new Grey Line Top Design collection (ZEFYROS, SCYLLA, CHARYBDIS), group packing and BMX tyres. The most engaging of the advertising objects were Rubena hockey pucks and posters of Jaroslav Kulhavý and Jana Horáková.
