BICYCLE FOR THE LIFE on Rubena tyres
Within the framework of the publicity activities of the RUBENA company, the bicycle tyres take up a specific position. The products having the RUBENA trademark are connected in the actual bicyclist world with the best riders and sport teams. At the same time, the RUBENA company is a respected and an acknowledged partner of the Bicycle for the Life, which is the most popular cycling project in the Czech Republic with its eleven year tradition.
Its traditional high level and many satisfied visitors of individual races of the Bicycle for the Life serial are very important for the communication activities of RUBENA orientated at its potential customers – cyclists.In the this year´s edition of this serial, the presentation of its product innovations like TOP DESIGN – Zefyros, Scylla and Charybdis is a component part of its marketing activities.
The winners of individual categories will be awarded with a newest version of bicycle tyres. In this way, the active adepts of the cycling sport will get so the possibility of testing the new RUBENA products and to make sure of their high quality, use values and merits.
The first race of the Bicycle for the Life serial has taken place in Lety near Prague. Tomáš Okrouhlík racing on the RUBENA Top Design bicycle tyres has won the second place in the strong competition of the riders of the Elite category.
