The TOP Design range of RUBENA bicycle tyres had its debut at EUROBIKE 2009
The exhibition of the world production in the bicycle industry took place at the EUROBIKE trade fair in Friedrichshafen between 2nd and 5th September. RUBENA presented three new bicycle tyres for the cross-country Zefyros Top Design, Charybdis Top Design and Scylla Top Design. Special attention was given to the new mixture Light Compound (CRX) and to the anti-puncture design ‘Stop Thorn’.
The placing of the stand at the exhibition, with an area of 80 m2 enabled the creation of 23 negotiation places for meeting current and also new customers. Also new was the use of specially constructed stands where the tyres could be displayed on wheel rims. The attraction of the exhibits was raised by the presentation of the race specialist Richard Gasperotti who personally brought the attention of many customers.
