RUBENA wins new markets

RUBENA took part in the largest cycling trade fair in Latin America, BIKE EXPO BRASIL 2010, from 31.10. to 3.11.2010 in Sao Poalo, Brazil. On the stand belonging to a new distributor, MIX BICICLETAS, we presented the TOP products of our Velo division. These included in particular the new MTB cycle tyres, Grey Line Tubeless SUPRA, which attracted considerable attention. Anti-puncture technology tyres and VLP for road cycling, a very strong segment on the Latin American market, were also on exhibit at this fair. The most important Brazilian bicycle manufacturers also expressed an interest in RUBENA products. The exhibition occupied an area of almost 5,000m2 and 120 exhibitors and more than 10,000 visitors attended.  
The trade fair began shortly before the successful finish of bikers of the first year of the marathon stage race, CLARO BRASIL RIDE. Robert Novotný on RUBENA tyres finished third with Kristián Hynek in third place overall.

   

    

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